The Mission

We founded TruLead to provide a quality-first approach to listing acquisition, by connecting motivated homeowners with capable Realtors.

Leadership Team

Wes Heide

Managing Partner

Wes brings a wealth of experience to the TruLead team, having built and sold 2 businesses over the past 30 years. His knowledge of systems, lead generation, and sales make him an asset to our team and a great mentor for many of our team members in the earlier stages of their careers.

Tom Coutanche

CEO

With a background in property and software engineering, Tom has amassed a large proprty portfolio consisting of long and short term rentals. He understands the value of quality, motivated sellers - and has deployed his software capabilities to build systems that procure real seller opportunities on a daily basis. He built TruLead to share these systems with you.

Peter Renteria

Managing Partner

Having been with TruLead for over 5 years, Peter helped develop the system that today produces hundreds of millions in seller opportunities to Realtors, Brokers, and Investors across the US every single month. His background in marketing, sales, and entrepreneurship makes him a great leader within the company, as he continues to have a profound impact on TruLead's success.

Who We Are

How We Work

Working exclusively with producing agents and teams, we understand that time is your most valuable resource. This means that connecting you with motivated homeowners who need to sell, in a short period of time, is where we can add value.

We're excited to partner with Realtors and Teams that fit our TruAgent ethos:

ONE

Quality over quantity

TWO

List to last

THREE

KISS, keep it simple...

FOUR

Be proactive, not passive

FIVE

Success is my only option, failure's not

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