We founded TruLead to provide a quality-first approach to listing acquisition, by connecting motivated homeowners with capable Realtors.

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Wes brings a wealth of experience to the TruLead team, having built and sold 2 businesses over the past 30 years. His knowledge of systems, lead generation, and sales make him an asset to our team and a great mentor for many of our team members in the earlier stages of their careers.
With a background in property and software engineering, Tom has amassed a large proprty portfolio consisting of long and short term rentals. He understands the value of quality, motivated sellers - and has deployed his software capabilities to build systems that procure real seller opportunities on a daily basis. He built TruLead to share these systems with you.
Having been with TruLead for over 5 years, Peter helped develop the system that today produces hundreds of millions in seller opportunities to Realtors, Brokers, and Investors across the US every single month. His background in marketing, sales, and entrepreneurship makes him a great leader within the company, as he continues to have a profound impact on TruLead's success.








Working exclusively with producing agents and teams, we understand that time is your most valuable resource. This means that connecting you with motivated homeowners who need to sell, in a short period of time, is where we can add value.
We're excited to partner with Realtors and Teams that fit our TruAgent ethos:
ONE
Quality over quantity
TWO
List to last
THREE
KISS, keep it simple...
FOUR
Be proactive, not passive
FIVE
Success is my only option, failure's not